EDP announces a new positioning that shapes its mission to lead the energy transition. After presenting an ambitious strategic plan in February, anticipating the goal of being 100% green by two decades, the EDP Group is launching a new brand narrative under the title "Changing Tomorrow Now", which will be used in the 21 countries where it operates and aims to reinforce the commitment to the decarbonisation of the planet. A goal that will be achieved by accelerating investments in renewable energy, smart grids, sustainable solutions for customers and continued support for society.

With the message "EDP is using the power of wind, sun and water to be 100% green by 2030, and support those who are already changing tomorrow", EDP offers answers to a planet in need of new energy. This positioning includes an unprecedented commitment to invest €24 billion in the energy transition over the next four years. Changing Tomorrow Now also aims to expand EDP's social and inclusive character, reinforcing the ESG (Environment, Social and Governance) commitments defined by the company's management.

"At EDP we face this new decade with a sense of mission and urgency. The need to change our footprint today will be decisive to ensure a more sustainable, inclusive and fairer tomorrow. Having made an unprecedented commitment in the energy sector and deepened our connection with the communities in which we operate, it is time to reinforce this ambition and this sense of duty to society as a whole," says Miguel Stilwell d'Andrade, EDP's CEO.

This strategy is materialised, for example, by the company's plans to abandon coal-fired generation by 2025 - it has already done so in Portugal, with the closure of the Sines power plant earlier this year - or the goal of producing electricity solely with water, sun and wind by 2030. Other priorities are investment in social action projects, such as access to energy for disadvantaged populations, or support for education and culture.

Personalities from the world of art and sport personify EDP Changing Tomorrow Now

EDP has formed partnerships with leading figures, who share the ambition to face the challenges of the decade, to develop sports, artistic and social inclusion projects that reflect the power of wind, sun, water, and the commitment to decarbonisation and circular economy:

Alexandre Farto, known internationally as Vhils, will create an underwater exhibition from pieces of EDP power plants in inactivity, which he will reuse artistically and biologically. The EDP Art Reef will create a new marine ecosystem and represent the company's goal of being 100% green by 2030, as well as the importance of the circular economy and environmental preservation. The project will be completed in 2022.
Francisco Lufinha, a world record-holding kitesurfer, wants to continue breaking records with Portuguese DNA: in EDP Atlantic Mission, he will try to be the fastest to cross the Atlantic alone in a sustainable kiteboat, powered only by renewable energies: the force of the wind and the power of the sun. Like EDP, which more than a decade ago pioneered the development of wind energy on several continents, the athlete will also leave Portugal at the end of the year for the American continent, attempting to travel more than 6,000 kilometres (more than 3,000 nautical miles).
To support from today in the water those who are going to change tomorrow, EDP is developing a global and intensive mentoring programme for five young surfers from the Iberian Peninsula. With EDP Surf for Tomorrow, the aim is to provide intensive training linked to surfing in different geographies, in order to place more national and Spanish athletes among the world's surfing elite. In this way, the company is committed to the current generations in order to achieve a more promising future.
To ensure an inclusive energy transition, EDP wants the sun's energy to be shared by all and also used by the most vulnerable. Thus, it created the EDP Inclusive Solar Communities, or Solidarity Solar Neighbourhoods, installing solar panels in several Private Social Solidarity Institutions in Portugal and Spain, so that they can produce solar energy and share it with families in need, significantly reducing their energy bills.