EDP presents in FIDMA its strategy to lead the energy transition in Asturias
The company shows its ambitious projects in Asturias and engages with self-consumption and electric mobility.
EDP will be in the 64th edition of Asturias’ International Trade Fair, where it will present this Saturday, August 7, the pavilion that it has designed for the FIDMA, which will take place in the Asturian’s Luis Adaro’s Fairground, from August 7 to 22. After a year, 2020, without trade fair, in this occasion the energy company uses the pavilion to share its new brand narrative: “Changing Tomorrow Now”, with which EDP leads the energy transition and the generation of 100% renewable energy, confirms its commitment to be 100% green by 2030, going 20 years ahead of the others, as well as its commitment with Asturias with the motto “We are the energy of Asturias”, and the hashtag #EDPEnergíaNatural (EDP Natural Energy).
In its pavilion , the energy company invites visitors to live a museum-like-experience, and, through the holographic 3D hall, uses tridimensional images to present the projects with which it will be the main character of Asturias’ energy transition, mainly in the plants of Aboño and Soto de Ribera. EDP, that aims to transform the first in the Asturian valley of green hydrogen, and the second in the great green battery of Asturias, explains the visitor in a tour around the exposition area its engagement with innovation, decarbonization and generation of 100% green energy.
One of the main aspects of the pavilion is the great vertical garden that has been planted in the last weeks, turning into the biggest vertical public garden in Asturias, thanks to the more of 3 500 plants that it contains. Next to this one, consisting of more than four hundred plants, another garden decorates the inside of the pavilion. As a souvenir, the last day of the fair the visitors may take to their places the plants of this second garden.
EDP’s strategy is regulated by ESG criteria, that concern environmental, social and cooperative government factors, and that are also represented in the company’s pavilion. This area is dedicated to encouraging visitors to discover the projects and initiatives that confirm why EDP is leader in sustainability, apart from challenging them to take part in some game.
Another important initiative is the creation of the “Entamator area”, a space that will count with the presence of Asturian entrepreneurs that have taken part in the Entama project, promoted by EDP, and that supports the entrepreneurships that generate resources and employment in the Asturian rural areas: One more proof of the company’s commitment with the development of rural areas.
There will also be room for two EDP’s engagements, the energy self-consumption and the electric mobility, both of them strategic priorities of the company in its commitment with sustainability.
Ultimately, the pavilion focuses its tour in making the visitor know the new positioning of the company, creating new energy, and explains in detail its goal of being 100% green by 2030. To end the tour, the company invites the visitors to be a part of the change that it promotes, recording a voice message to their future self from 2030.
The Marketing and Communication responsible of EDP Spain, Carmen Fernández, has explained that this pavilion aims to confirm that “we are the energy of Asturias, and we count on the Asturians to build together the energy of the future. We are committed with energy transition and with them. And our pavilion is proof of this, of our history, but also of our ambition.”
