The Dircom Ramón del Corral Awards are an initiative of the Association of Communication Managers, Dircom. They distinguish excellence and good practices in public relations and organizational communication in all its aspects - external, internal and integrated - rewarding the 23 best communication projects produced or disseminated in Spain. Among them, one was by EDP, which got recognition for best Internal Event of up to 500 employees.

This was the event "Annual Sales Conference for Large Accounts", held in Bilbao on May 17 and 18, 2017, and in which 250 managers met at the Euskalduna Palace in Bilbao to mark the strategy of 2018, with sport as a common thread.

The Director of Marketing, Brand and Communication of EDP, Carmen Fernandez, was there to collect the prize, announced at the gala held on Monday, April 9 in the auditorium of the Palace of the Dukes of Pastrana in Madrid . The jury was chaired by Javier Fernández del Moral, Professor of Specialized Journalism at the Complutense University of Madrid.

The Jury assessed the strategic and conceptual approach of each project and how, according to the strategy implemented, its development was carried out, as well as the integration of the various communication tools. It also evaluated the creativity of the project, the use of new methods, techniques or strategies, the continuity and quality of communication with the target group, the management and internal organization of the campaign, the declared results of the projects with respect to the established objectives and the resources used to achieve these results.

These awards are the national phase in Spain of the Fundacom Awards. So, the registration in the Dircom Ramón del Corral Awards is the way for the winner and two finalists of each of the 23 categories of these awards, to automatically attend the final phase of the Fundacom Awards. At the same time, they distinguish excellence and good practices by rewarding the best communication projects produced and disseminated in Spanish and / or Portuguese in the world. As in the Dircom Awards, organizations of a private or public nature, communication or public relations agencies, government agencies and professionals can participate in them.