EDP launches Runner Icon

Monday 13, November 2017

A pioneering initiative to ask Internet map search engines to include the "Running" option

Running fans have a new goal: to get their Internet search engine to include a "running" option when they are looking for a route. Thus runner icon was conceived, an initiative promoted by EDP, sponsor of the main races of the calendar.

To achieve this goal, EDP reached www.runnericon.com, where all can sign the petition, which will be delivered to the search engines. In the first 48 hours, the initiative already has more than 1,000 supporters.

On the website you can also see the presentation video and calculate routes in an interactive map, by entering the departure and arrival locations, as well as the race pace in minutes per kilometer.

This pioneering initiative waslaunched coinciding with the most prominent popular race on the calendar, the Behobia-San Sebastián, in which more than 30,000 people participated this weekend.

It is the second runner initiative launched by EDP year. In March, the company launched "Comparte Tu Energía" (Share Your Energy), the first online platform that links blind runners and guides to train and participate in races. Currently, there are already more than 1,700 people registered.

EDP the sponsor of the main races of the calendar. Among them, the only two that have the gold label of the International Federation of Athletics Associations: the EDP Rock'n'Roll Madrid Marathon & ½ and the Valencia Trinidad Alfonso EDP Marathon. The latter will have a new edition next Sunday, November 19. In total, EDP orts the more than 165,000 people who participate in the more than 30 races it sponsors.