The EDP Gran Vía Theatre will donate the energy generated by the audience of "Who killed Sherlock Holmes?" and "Antoine" to Caritas and the Spanish Red Cross.
The 14,285.75 kWh generated, which is equivalent to driving almost 100,000 kilometres in an electric vehicle, will be donated to various Caritas and Spanish Red Cross projects.
The energy company EDP, sponsor of the EDP Gran Vía Theatre in Madrid, has donated the 14,285.75 kWh generated by the performances of 'Who killed Sherlock Holmes?' and 'Antoine' to Cáritas and the Spanish Red Cross.
be Urium, the producer of 'Who Killed Sherlock Holmes', together with the producer of 'Antoine', beon. Worldwide, have selected these two Spanish NGOs as recipients of the sum of kWh generated, which is equivalent to the consumption of an electric vehicle travelling almost 100,000 kilometres, during the performances of both musicals.
Since the launch of the meter at the EDP Gran Vía Theatre in 2019, the audience has generated more than 200,000 kWh, which is equivalent to travelling 1.4 million kilometres with an electric vehicle.
Caritas focuses its efforts on promoting the integral development of individuals and peoples, especially the most vulnerable and excluded; for its part, the Red Cross is a voluntary and public interest institution, with the exclusively humanitarian mission of protecting the lives and dignity of the victims of armed conflicts and other situations of violence, as well as providing them with assistance.
EDP Spain's B2B Sales Director, Javier Flórez, said during the ceremony: "At EDP we like to define ourselves as the "energy of the people" and we are proud that all the energy generated by the audience at the performances of these two shows will go to contribute to these charitable causes. We encourage everyone to enjoy safe culture at the EDP Gran Vía Theatre".
The be Urium and beon. Worldwide confirm: "We have put all our enthusiasm into these projects and knowing that the emotion that we have generated with our musicals in the audience will be transformed into a donation for projects as solid as those run by Caritas and the Spanish Red Cross, encourages us to continue working in this direction, that of generating emotions, illusions and experiences".
The EDP Gran Vía Theatre is the first theatre capable of converting the energy generated by the people in the hall, through the sounds produced by emotions (applause, cheers...), by means of a system that collects the energy and transforms it into kilowatt hours. In this way, each spectator becomes a generator of energy to share with others. The public can find out exactly the kWh generated after each performance on the theatre's social networks and screens.
All the companies or artists that perform at the EDP Gran Vía Theatre in Madrid select associations or NGOs to which they wish to donate the energy generated by their performances.
